We Become the Borrower of Our Own Bad News

In real estate, the numbers matter- prices, interest rates, days on market. But just as powerful as the facts are the stories we tell ourselves.

When fear creeps in, “the market’s slowing,” “no one’s buying,” “this deal will fall through”. We start making decisions based not on reality, but on the shadow of what might happen. We become the borrower of our own bad news, taking out a loan on doubt, paying it back with missed opportunities.

The truth is, the market will always shift. Conditions will always change. But the investors, homeowners, and agents who succeed aren’t the ones who ignore bad news; they’re the ones who keep perspective, who recognize that every headline is just one piece of the puzzle.

At Cano Realty, we believe in making decisions from a place of informed confidence, not unnecessary fear. Don’t borrow trouble. Instead, invest in preparation, persistence, and the long view. The returns are worth it.

Forever a draft & with love,

Jesse Cano